For the past month we have featured Jon Gordon’s five steps to creating team buy in. Today’s step #5 may be the most difficult but in many cases is the most important.
Tough Love – Tough love is often necessary to accomplish team goals. But for tough love to work love must come first. Buy in happens when a team member knows you care about them.
If you show them you care they will be more receptive to you pushing them to be their best. I’ve worked with Mike Smith and the Atlanta Falcons for the last five years and my favorite habit of Coach Smith is that he often visits the treatment room to see the injured players. While most NFL coaches have no interest in speaking to injured players since they are of no use to them, Coach Smith takes time to show his players he cares.
When the players recover they are more loyal and play harder for their coach. Relationships are the foundation upon which winning teams are built and great coaches build great relationships with their players. When you love tough you not only get powerful buy in, you get greater results
With all the practicing and game preparation that will take place over the next few weeks as you get ready for your first games, don’t forget that creating total team buy in could very well determine the success (or failure) of your entire season.